Yes, they are. And they’re not being very subtle about it. The Kwikimart’s Golden Scratch-R, launched with the Gorgeous Grampa update, is now your top scratch card choice. It’s carefully positioned so your finger hovers right above it (especially on smaller devices) when you tap on Itchy and Scratchy. At least you have a couple of chances to change your mind if you tap it by accident, though.

But the biggest encouragement to gamble your real world money away actually lies in the original Scratch-R game. Now, when you collect, you see what you would have won if you’d chosen the Golden Scratch-R, as you can see here:

So, don’t let yourself be tempted – only play the Golden Scratch-R if that’s what you really want to do. And if you’re a parent, make sure your kids aren’t spending your hard-earned cash on virtual gambling.

I really would have liked those donuts, though…